Trupik: Helping Retailers Revolutionize the Fashion Industry

Vikranth Katpally,CEORetail is no longer a story confined only to the shelves filled with goods and waiting for shoppers to pick them up. In the present times, it is more of personalization, convenience & seamless transactions. This changing scenario was soon realized by Vikranth Katpally, Aravind Inumpudi, & David Harmon, a group of friends who never liked visiting the malls and spend an extensive amount of time, trying and picking the final product. The disruptions taking place in fashion or eCommerce industry compelled them to try some hands to design & develop a solution that could assist shoppers to move seamlessly between the physical and virtual worlds. What started out as an idea to address the online-offline disconnect was soon developed into a platform with the potential to change the face of retailing business across the globe. Hence, Trupik came into existence.

“When we started off, we saw many ideas already being attempted solving the problem from a consumer perspective. All these solutions would end at guessing and suggesting a suitable size for shoppers. None of these attempts dealt with digitizing garments. Cloth simulation has been around for a while, however it was n't applied at the scale required for eCommerce. Applying it to eCommerce required automating the digitization
process as opposed to manually digitizing each item. Foreseeing the underlying opportunities and the exciting market, we decided to tackle these issues by using 3-D technology for fashion. We are driven by a unified ambition to create a value providing technology for significant impact on end users' lifestyles & render an immersive experience,” speaks Vikranth Katpally, CEO, Trupik.

Over the last couple of years, Trupik has evolved as one of the preferred choices for largest fashion brands to transition into the digital era

Over the last couple of years, Trupik has evolved as one of the preferred choices for the largest fashion brands to transition into the digital era. The company has established the world’s first-of-its-kind virtual manufacturing plant that digitizes clothing and virtually manufactures them, leading to a faster process than physical manufacturing.

Empowering True Expressions for Buyers – An Immersive Platform
Spurred to leverage revolutionary patented technology for generating low-cost, photo realistic images to propel fashion eCommerce to the next level, Trupik aims to mitigate the key fashion technology problems pertaining in the industry, mainly Photoshoots, Outfits/Looks & Personalization/ Size Profiles. With the key services viz. - Tru Personify, Tru Configurator & Tru Sketch, it personalizes any mapped body with user's face from a 3D face capture or a smartphone photograph, produces millions of outfits in
Real-time, and generates web publishable photo-realistic images at a fraction of the cost &time.” We ensure a real 360-degree view in multiple poses & angles. Driven to fundamentally change the way consumers buy clothes we aid them with 'put together' looks & visualization and allow cross-selling and up-selling to users,” avers Vikranth. Further adding, he states, “Our optimized technology solution visualizes various sizes, finds subtle differences between sizes, recommends based on body shape and offers better characterization than a primitive size chart.”

Hyderabad based Trupik's app - 'Trupik Connect', permits one to virtually drape clothes on a 3D replica of themselves – considering details like size, skin tone, choice of stores/brands. It takes millimetre-by-millimetre measurements. For one to get a more precise body measurement, it proffers the option via its 3D kiosks in any offline stores.

Taking Fashion Retail to the Northern American Market
Funded by angel investors based out of Silicon Valley with an amount of US$1.5 million, Trupik has grown exponentially and inculcates computer vision& machine learning to help retailers revolutionize apparel eCommerce. The company has digitized 12,000 readymade apparel items. It has partnered with brands like Raymond, Allen Solly, Wills Lifestyle, Van Heusen, Peter England, and plans to add more. Having forayed into the Indian market, company is pushing itself towards the Northern American market. "By 2018, we are looking to capture North American market in both ready-made and made-to-measure segment along with expanding in India, "concludes Vikranth enthusiastically.