Siliconindia Magazine

Cover Story

Unboxing the Fusion of Art, Entertainment & Fashion

Known to be one of the fastest growing economies in the world, the Indian economy is witnessing major shifts in consumer preferences. Increasing disposable income, brand awareness, and increasing tech-savvy millennial population are the driving factors of corporatized retail within the country. The Indian retail market is expected to demonstrate a promising year-on year growth of six percent to reach USD 865 billion by 2023 from the current USD 490 billion. The share of apparel in India’s retail market is eight percent corresponding to a value of USD 40 billion. In addition to fashion apparel, the growing demand for fashion accessories makes the Indian fashion market both interesting and lucrative. To establish footprints and succeed amid the shifting tide, several players have...