10 Best Startups in Fashion - 2018

Fashion is the armor to survive the reality of the everyday life’ – Bill Cunningham. In today’s context, the word of fashion has evolved manifolds. The entry of international brands, changes in preferences from non-branded to branded, the fastest growing economy and the large chunk of youth population has transformed it to a lucrative market with making the Indian apparel industry the second largest contributor amending to some of the major changes. On the other hand, the millennial and the rest irrespective of age group have become more conscious with each passing day owing to mass media and social media penetration. This has created a plethora of opportunities but also at the same time has forayed the birth of fashion start-ups. As the consumer is touted to the...