Fragrance & perfumes are known for their grandeur since ages ­ being quite traditional and sometimes even conservative. Growing along with the cultural shifts & environmental concerns, confiding with the beauty and luxury industry, it has often been the foremost preference of a customer. A great blend of fragrances goes far beyond an affinity amongst many. With changing times, perfumery is also expanding in new directions, and meeting with new, major, and game-changing evolutions, is responding to rising demand of individuals seeking uniqueness, coaxing quality and exclusivity in fragrances. According to the Grand View Research, the global fragrance market size is expected to grow at a CAGR of 3.7 percent by 2025. Entrenched amidst this hundred-year old prosperous industry with an endeavour to relish from this rising opportunity, aggrandizing the competition is Verser Perfumery.



Carved-out to take ahead the half century old legacy of Satyanarayan Chandra Prakash Gandhi, Verser Perfumery as a brand not just sells perfumes, but is a bespoke perfume designing boutique, where its every contemporary blend is based on an inspiration. Citing the trends, evolving as a competitive contrast to the existing & rooting national and international brands, the company acquires raw materials naturally processed with a standardized procurement process and also sources regional oils and rare ingredients internationally from top manufacturers globally. Lab testing, verifying the raw materials on suitable parameters, and thereby compounding different ingredients through major manufacturing processes like distillation, hydro-distillation, Enfleurage, Expression & solvent methods using electric and gas burners, it manufactures blends at its own perfumery in an environment friendly manner.

"We have a waste management for every product; the hydrosol left after distillation is a byproduct and the processed crop of flowers & roots are sold to agarbatti and cosmetic manufacturers," says Harsh Gandhi, Founder & Perfumer, Verser Perfumery.



The Art Of Perfume Making Passed Through Generations
Following the real Indian way of perfumery, Verser Perfumery has found its niche in the essence of authentic & traditional perfumery, and offers a product line of wonderfully scented elixirs which are organic, skin-friendly, alcohol free and hold high aesthetic value. Its own family database comprises of more than 50,000 formulas which has been passed over five generations, lending it an eye for innovation and supplementing the in-house R&D.

Verser perfumery has found its niche in the essence of authentic & traditional perfumery, and offers a product line of wonderfully scented elixirs which are organic, skin-friendly, alcohol free and hold high aesthetic value

Pouring its artisanal formulations of over 100 quality and unique traditional attars and contemporary blends in decorated crystal cut type bottles or small jewelled decanters, Verser Perfumery has revived the abandoned breweries. Holding contemporary blends at the core of its offerings, it has produced some game changing fragrances like Summer Blast, Marine Aqua, Iced Desert and Roll of Tobacco, which have profoundly emerged as its bestselling products internationally. Verser Perfumery's product line has 10 different segments (Traditional Attars, Contemporary Blends, Essential Oils, Hydrosols, Rose Petals and more) and the price ranges from Rs.500-40,000 in the B2C segment, where an average contemporary blend starts from Rs.1500.

“Holding contemporary blends at the core of its offerings, verser perfumery has produced some game changing fragrances like summer blast, marine aqua, iced desert and roll of tobacco, which have profoundly emerged as its bestselling products internationally”

With a widespread presence in over seven cities in the country, FSSAI registered Verser Perfumery owns a mushrooming clientele in 20+ countries. Actively engaged in exporting products nationally and globally (11+ countries), availing products online (on its dedicated website & over five different e-Commerce platforms) and offline, the firm has built a loyal customer base of 5000+ customers. Further, through customization & personalization, entering into the untapped segments and widening its presence across the Middle East, Singapore, Australia and African region, it aspires of inching thrice its present growth, targeting a unisex range of early adopters, young as well as mature buyers.