The Scent That Speaks You

The Scent That Speaks You

Despite being at a nascent stage, the fragrance market in India remains very tricky. However, it is predicted that the Indian deodorants market will grow at a CAGR of 15 percent through 2017-2022 while the fragrances segment will amount to $306.7 million in 2020, growing at a CAGR of 5.5 percent through 2020-2023. This will be due to the increasing number of consumers altering their lifestyle and adapting the luxurious fragrances in their daily personal grooming regime. Scents create personal statements about the person wearing it and people even start identifying a person with the fragrance he/she carries. Hence selecting a perfume from the lot available will become a passé. With time it will be all about bespoke fragrances that you create with the perfume experts. And the infusion...