India - The Land Of Olfactory Indulgence

Anamika Sahu, Managing EditorDo you have the art and skill to pick the best of perfumes? With number of desi and global brands available in the market, choosing one fragrance that defines your personality becomes a challenging task. On the other hand, the global brands are highly priced, much far away from the reach of a huge customer-base. But looking at the changing trends and demand of the consumers, there is a shift in perfume manufacturing. Manufacturers are shifting towards creating best-in-quality perfumes at an affordable price.
The Indian fragrance market, which will stand at $306.7 million by 2020 end, is expected to grow at a CAGR of 5.5 percent between 2020-2023. Experts predict that we will soon see the intervention of technology in the space of perfume & fragrances. AI-based tailored perfumes will be the future of the industry where the technology will predict which perfumes matches your personality and the occasion. On the other hand, blended perfumes that will be more customized by mixing two or more perfume blends as per client's requirement will see a rise in demand.

Understanding the growing market, we at CEO Insights Magazine brings to you `10 Most Promising Perfume & Fragrance Companies ­ 2020'. Our panel of experts screened the market for months and have shortlisted 10 of them. In our current issue, we bring to you the story of some of them, speaking about their inspiration, the challenges, the range of products, the future plans and more. Read to know more about them and find your perfect fragrance partner that suits your personality.

Do let us know what you think!