Pink Blue India - A Kid's Fashion Boutique

Aastha Agarwal, FounderJaipur based - an online baby store was founded by Aastha Agarwal, a competent entrepreneur, fashion lover and caring mother of two kids.

Aastha sees India as an emerging market for kids’ fashion, as parents spend on kids wear to keep up with the fashion trends. Over a period of time, PinkBlue India has been a market leader in kids wear online segment and has established a mark with our brand that caters to the premium and luxury market in the e-commerce space with their values.

At the start, there were however hitches pertaining to supply chain issues, fashion trends and R&D. Throwing light on, Aastha speaks, "Supply chain model varies and it is very crucial to facilitate the users with the best supply chain models. There are plenty of product designs, patterns, fabrics and options available for customers. It is very important to understand the pulse of the market and the customers."

The major bottleneck is returns and exchanges in e-commerce
business. The shipping has to be tracked properly otherwise it would result in revenue losses, increased logistics cost and ultimately reputation loss. PinkBlue India ensures regular checks throughout the process and provides a hassle-free shopping experiece to the users.

PinkBlue India's online portal for kid's wear is certainly a good alternative to multi-brand boutiques and provide seamless shopping experience for parents and children

Dress your Baby in Style
Best known to be a kid's fashion portal, PinkBlue India stands out with their exceptional quality of the products that includes a wide variety of collection for all age groups from new born to teens, from traditional outfits to Indo-westerns, from matching family outfits to couture collection,from accessories to gifts solutions all under one roof, one portal. "Our garments are hand picked by a team of experts that keeps in mind the comfort of a new-born and a style of a teen," informs Aastha.

The team believes that creating kid's fashion brand is a challenge in itself. "Survival depends on core competencies in kids wear and garments industry. Our online portal for kid's wear is certainly a good alternative to multi-brand boutiques and provide seamless shopping experience for parents and children," mentions Aastha.
Aastha and the team leaves no stone unturned to come up with unique and innovative ideas to stay ahead in the market. The portal offers customized solutions to the customers. They design theme-based garments like cup cake dresses and mechanic overalls. Also, they design princess gowns, mom & me outfits and matching family outfits. Apart from ready made dresses and designer dresses, they offer customized and personalized stitching services for kids.

She says, “We turn every fantasy and dream of our customers into reality. We have an excellent creative team of designers who know the pulse of the market trends and work very hard to design and create customized clothes and accessories to kids.Our designer clothes for kids range from Rs. 3000 onwards.”

The Future Endeavors
With 40+ staff members in workshop and in corporate office and proven business ethics, PinkBlue India has seen a tremendous growth in terms of geographical expansion - catering to all age groups in kids wear segment.

The company has recently launched a store in the fashion hub - London. They further wish to expand their operations pan India in franchise model. "We plan to introduce a mom's corner-focused to provide a mother's attires & accessories all under one roof," adds Aastha.