A 'good suit & tie' is treated as the bible of style in the men’s fashion world. As fashion defines lifestyle trend, the business of fashion has significantly tried to meet the ever-changing needs, especially in the menswear segment. Though the market was booming in the western nations, the Indian market lagged behind in marching the evolving trends. This caught the attention of the two friends, Akshat Singh & Deepak Khetan while pursuing their studies at Delhi University & having no formal background in textiles or fashion industry, the hardcore passion drived the duo to start something unique for the Indian menswear segment. “During our DU days, we observed the change taking place in fashion trends especially in menswear segment. But the country lacked in international brands such as Zara, Armani & more. Identifying the major constraints and always been influenced by men’s magazine -GQ & Esquire, we decided to do something for the Indian men and give a new twist to getting edgy garments. Thus, conceptualizing the idea, the formal launch took place only in 2011 as the brand name Mr Button,” speaks Akshat Singh, Chief of Products & Brands, Mr Button.

Mr Button is a modern dandy with sublime of taste for the best of everything stylish. Touted to be always on the move Mr Button states to be the phenomenon that personifies the high style, charm, character of an individual. The brand as a young & vibrant entity has leveraged hard to change the menswear by getting the right fit and right design to stay ahead of the competition.

Captivated by the tagline 'Sharpest Menswear Ever', the team at Mr Button comprises of 25 employees who think, propagate & advocate the element of structured fit with content

Mixing Content with Commerce
The power of stories makes one feel things. Fortifying story telling as the key essence in fashion, Mr Button launched one of it's story 'The Rise’, followed by the ‘Nocturnal’ & then ‘Poetic Justice’. The Rise signifying distinguished & suave styles for the workplace and everything in between. Nocturnal being all about dressing right at night & acing the style game. Poetic Justice being all about summer colours & textures. Their campaigns always managing to connect with their audience through the art of story telling.

Mr Button is all about getting the fit right. Overcoming the challenges of getting the right fit, the brand developed the 'Structured Fit'. Emphasizing on fit, Mr Button aims to proffer the

best fit that is neither too skinny nor loose, just the perfect fit to make one look sharp. It brings together modern styles with traditional design aesthetics into contemporary menswear. Citing an example, Akshat avers, “To beat the competition, we also bring in designs which are ahead of their time and we will try to launch our new collection every 45 days, driven by a story.”

Inventories, Expansion & Latest Collections - The way Forward
Captivated by the tagline 'Sharpest Menswear Ever', the team at Mr Button comprises of 25 employees who think, propagate & advocate the element of structured fit with content. The brand today has stores which they proudly call the Mr Button Guideshop in two cities viz. - Pune & Gurgaon that help their consumers to get the right fit along with an option of customising the styles with the exclusive Made To Measure. Mr Button today is available across e-Commerce portals such as Myntra, Jabong& others.

The whole story of Mr Button is all about the brand perception & brand value. Adding 25k subscribers on a monthly basis, it has recently raised its first round of funding. Mr Button is soon going to add a category for denim. "We are planning to expand to cities of Bombay, Hyderabad & others in the form of franchise and company - owned outlets in tier 2 & 3 cities. With building inventories for supply, we are looking for collaboration and be a right choice for making fit a justified element for style."