Separator Customized & Exclusive Traditional Ethnic Creation

Amit Arora, CEOIn India, a land of traditions and values, the demand for ethnic wear has seen tremendous growth recently. Offering an extensive range of ethnic outfits for women, men and children, with new designs corresponding to the latest market trends,, an online shopping store, is earning a name for itself, globally. With its focus on quality, latest designs, customer satisfaction and collaborating with local experienced artisans, is on track to dominate the Indian and global markets. is probably the only fashion website offering made to order services, wherein the clients are consulted at every step - initial design sketches are based on what the client wants and they have a say in details such as color, fabric and embroidery design. With measurements in hand, an embroidery swatch is created for the final consent of customers and within no time, the final product is ready!, aims at bringing celebrity style to the
doorstep of the household fashionista.

Besides keeping traditional forms of textile alive, also works with international boutiques and fashion studios

Dizzying Array of Products& Services
Boasting of one of the most extensive range of products, ranging from suits, sarees, gowns, kurtis, kurtas & wedding attires for women, men & children, constantly upgrades its designs in tandem with latest trends. Besides keeping traditional forms of textile (kalamkari, batik and chikan) alive, it also works with international boutiques and fashion studios. With an expertise in customization, the wedding collection is probably its biggest draw – from Kerala’s Kasavu to Punjab’s heavy salwar kameez, Tamil Nadu’s Kanjeevaram to Bengal’s red & white saree!

However, it’s the everyday kurtas, particularly Shree, Bollywood collection, party wear anarkalis, lehengas and men’s kurta pyjama that gets the most attention. Besides offering discount coupons during festive season, offers domestic & international shipping at extremely competitive prices. In fact, it often offers free
shipping and stitching options for all the clients.

While’s obsession with sourcing the finest quality material from India’s best vendors and handpicking raw materials for wedding wears assures premium quality work, the company’s custom stitching options ensures that the outfit fits them like a dream. Going the extra mile, Rashu Arora (Head Designer) and her team with their exclusive consultation sessions allows customers to select an attire that works best for them, including assistance in wedding planning, from coordinating the bride-groom’s outfits to ensuring that all the bridesmaids & groomsmen look their best.

Future Prospective
Despite having incredibly talented in-house designers, they also collaborate with other designers and local artisans to create stunning ethnic wear. Relishing a phenomenal growth, along with the love & support of its customers, aims to expand its horizons and partner with more artisans (including rural artisans) across India, along with more reputed vendors & fashion designers. The company is also developing their own Android and iOS mobile app, which will allow customers to shop anytime, anywhere. “We also want to bring about a renaissance – a revival and preservation of traditional Indian forms of embroidery, fabric production and other crafts,” concludes Amit Arora, CEO & CTO,