Siliconindia Magazine

Cover Story

CraftsBazaar: Leveraging Technology to Drive Rural Inclusivity in a Global Context

Unique, culturally rich and diversely exotic, 71-year-young India continues to cherish its epithet of being ‘incredible’. While much of our lifestyle is accoutered with technologies like AI, we tend to overlook our centuries-old roots, especially the handicrafts spirit, which today is competing with imported goods from across the world and battling against commoditization. A bona fide leeway to a promising future, the Associated Chambers of Commerce and Industry of India (ASSOCHAM) report implies that Indian handicrafts industry is anticipated to cross Rs.24,000 crore target by 2020, which presently shares only two percent of the world market. Clearly, technology is fuelling demand-generation and devising a platform for global consumer acquisition with possibilities like never...