Love Thy Brand As Thyself

Raman & Sudip, Co-Founders, Think SimplrOne really important thing for every entrepreneur is to show the world how much you love your brand. Your love for the brand is translated into your belief in your brand and your belief in your brand will be infectious soon and everybody around you will start believing in what you are doing or trying to do.
And when everyone else believes in it so strongly it comes back to you and your belief goes a notch higher.

Points to keep in mind for entrepreneur after starting their start-up

Self- Confidence: After getting a business idea and plan set, every entrepreneur searches for an investor. It’s not important to have a kickass data to close the argument, instead it is necessary to have a more confident body language which no self help book can teach. It comes from within and that’s what nails down the pitch. Nobody would want to invest into shaky people however good their deck might be, people invest not only in the power of the idea but the people behind. But interestingly this part is mostly omitted when you search for online tips on winning an investor pitch.

This is actually easier said than done, not that the process is difficult but it needs high level of commitment. People are often more engaged in the beauty of the idea of the product, than the brand which defines the product.

A few easy tips to be an awesome brand ambassador of your own brand, even before the brand is there in the market.
Wear the brand: Keep finding opportunities to flaunt your brand name. People don’t remember where they saw the name but what they do remember is they have seen the name pretty often. Said that we need to be careful about how we use.
By no means should it be brash unless the brand itself is ‘brash’. This is no advertising where we are volunteers who wear branded t-shirts and walk around distributing flyers. We are talking about a founder who is proud of his brand and doesn’t flinch in flaunting it.

Talk the brand lingo. Every brand has a particular voice. It has a set of beliefs. It could be ‘candid’, it could be ‘minimalist’ or it could be full of ‘jargons’. We as the custodian of the brand should talk the same language.

Like we at think simplr (as the name suggest) believe in simplifying solutions. Now when we meet clients or people in general we try to keep our conversations simple without unnecessary jargons. Now suppose the founders only start talking in very complicated language how are people going to trust the brand.
founders/owners/stakeholders play a large role in being the role model of the brand and need to sync in with the brand as much as possible.
Show brand elements as much as possible. Cross brand-collaboration is very helpful for every brand to create brand awareness. For Eg.When one is getting a portrait shot for an article why not have your own brand’s coaster on my table. That’s what means doing the right thing on the right opportunity. Or some people may simply having an elegant logo sticker on the laptop, one can even start carrying pencils with your brand name which casually you can also leave back at clients office atlas for a while he will keep interacting your brand name. But make sure don’t make these look as freebies these should look like stuff you actually use, things with purpose in your life. It is even important to have the brand urland not just a instead

Be one with your brand: Don’t think of yourself as a separate entity you and your brand are one refer to your ideas as if they are your brands ideas. Instead of ‘I’ , say ‘WE’. Everything good should be credited to the brand and everything wrong you can take it on yourself. If it’s a visual product use your own instagram account to repost the posts, or share your ideas on LinkedIn as your brands thinking.

Make brand identity look professional: Now since we and our brand is one it’s important for both to look professional. how can our brand identity look unkempt, unthoughtful and inconsistent. Investors can see it through how much love and conviction we have put into the brand. People buy into brands in a much bigger fashion than just product ideas. Brands are complete working ideas not just concepts to ponder upon.