Vorlilady: Bringing Everyday Women's Fashion, with a Twist

 Hemalatha R. Yadki,   FounderWhen it comes to fashion and textiles, India has a rich history and is still one of the world's biggest markets as well as exporters. Fashion has long been a focal industry in India due to the wide variety of cuts, colours, silhouettes, designs, and artistic expressions that come from the many regions of the nation. It should come as no surprise that the revenue in the Indian fashion industry is anticipated to reach $20.98 billion in 2023 and to expand at a rate of 13.67 percent per year, with a market volume of $35.03 billion anticipated by 2027. Breaking barriers and penetrating this competitive market, Vorlilady was founded in 2012 by Hemalatha R Yadki. Vorlilady is an everyday casual fashion-wear brand based in Ranebennur, Karnataka.

To make fashion accessible to all, Vorlilady has expanded its footprint to Tier 2 and Tier 3 cities in India. “The pursuit of an individual and personal style becomes so much more important for every woman because without saying a word your clothes tell a story of who you are. So say something interesting while wearing fashion apparel”, shares Hemalatha R Yadki, Founder, Vorlilday.

With this ambition in mind, Vorlilady has set up a unique facility whereby the team designs and makes the clothes. This helps the brand ensure that the quality standards are maintained across all the brand’s offerings and through every step of the process from measurement specifications, to dyeing, washing, and shrinkage checks. The fabrics used such as viscose and lycra are LIVA certified which ensures the highest quality of materials.

“We have a very strong quality team and we ensure that all products manufactured by us meet the highest standards. We follow very strict quality checks as well as ensure absolute hygiene in production and packaging. Having been supplying exporters
earlier, ensuring quality has now become an ingrained habit”, further shares Hemalatha.

The brand believes in the power of individual creativity & innovation & focuses on delivering designs that are unique & offer the women adorning them the power to feel special

In order to stay ahead in this competitive industry and ensure that customers keep getting new products the team at Vorlilady works tirelessly to come up with new styles and ideas every day. The brand believes in the power of individual creativity and innovation and focuses on delivering designs that are unique and offer the women adorning them the power to feel special. As a result of the sheer dedication and passion for the brands ideals as well as the fashion industry, the founder of Vorlilady, as well as the brand, have been recognized and awarded with various accolades.

Hemalatha has been recognized as Best Woman Entrepreneur by Canara Bank in 2015, Emerging Business Tycoon by ASSOCHAM in 2017,and also received the Best Woman Achievers Award by FKCCI in 2019. Furthermore, Hemalatha has also been selected as a successful woman entrepreneur by the Women entrepreneurs development programme held by Amity University, sponsored by Walmart in 2018, and the Goldman Sachs 10K programme at the Indian Institute of Management, Bangalore (IIMB) in 2019. In 2023, Hemalatha received the Fashion Entrepreneur of the Year award at Delhi by Herzindagi, in partnership with WEP Niti Aayog, with Smriti Irani, Union Minister for Women & Child Development and Minority Affairs, as the chief guest.

Future Roadmap
Overcoming innumerable challenges posed by the industry, Vorlilady has come a long way and established itself as a force to reckon with. In the coming years, the brand has big ideas to further propel growth. At the moment, Vorlilady is focused on steadily growing to encompass the entire nation. The brand intends to enter the export market in the future and establish itself as a global brand. In addition to expanding the domestic daily wear market, Vorlilady wants to climb the value chain and produce distinctive materials for its global clientele.