The ever-evolving Indian fashion industry is accelerating growth owing to increased fashion conscious consumers, and to keep-up with this pace it is imperative for brands to have the right strategy in place for increasing their market share. To cater to the modern Indian women’s sartorial needs, Shree – The Indian Avatar, is working towards providing a complete wardrobe solution across all age brackets. The brand offers high-quality ethnic wears at affordable prices.

Shree has gained immense popularity among women who love to dress themselves in smart Indian wear. The brand has maintained its unique identity by blending traditional arts (like jamawar, Dabu, Ajrak, Kutch, kalamkari, Ikat and more) with modern technology (digital printing) to offer exclusive designed apparels. Shree’s modest & elegant collection ranges from trendy kurtas, jeggings, trousers, skirts, tops and pants to ethnic kurtis,

suits, palazzos and dupattas. The brand’s creative designers work towards bringing the rich heritage of India to its customers through new collections every week. Shree takes pride in being a fast-track fashion brand and offers 120 styles every month without compromising on quality.

The brand has maintained its unique identity by blending traditional arts with modern technology to offer exclusive designed apparels

Sandeep Kapoor, MD, Shree – The Indian Avatar, shares, “We at Shree, create exclusive story lines every month to offer extensive range to our customers. Our objective is to provide something new to consumers each time they visit our stores. The customers get a chance to select their outfits from the vast range of new patterns and designs that are created keeping in mind the occasions & seasonal trends”. Omni-channel is the new evolving strategy for staying ahead in the retail fashion industry and Shree has been creating a flawless shopping experience whether in-store or online.

Starting operations just two years ago, Shree has expanded its footprints in India with 32 exclusive

brand outlets. The brand has retail presence of 2500 PoS with 32 EBOs and 150 MBOs. It has secured the position of the fastest growing independent clothing brand and also bagged various industry awards like ‘Market Leadership in Liva Woven Garments,’ ‘Best Sme – Retail,’ ‘IMAGES Most Admired Rising Star of the Year: Womens Indianwear,’‘Top 100 SMEs of India,’‘Emerging Franchiser Of The Year,’ and many more.

Way Forward
FY 2017-18 has been an immaculately impressive year for Shree with 68-70 percent growth which it aims to maintain in the next fiscal year too. The company strives to spread out to at least 200 outlets in India in next two years, covering the region of Maharashtra, Gujarat, Tamil Nadu, Karnataka, Punjab, Uttar Pradesh, Haryana and Madhya Pradesh.Shree has already penetrated even into the smaller towns of India (Nawashehar, Kapurthala – Punjab being its most recent) and is geared-up to sign in over 20 stores in such cities this year.

Besides doubling the number of brand outlets, it also anticipates moving some of its outlets to larger stores (1500 sq. ft.). Believing in contemporary, modern technologies and in order to be relevant in the market and to establish a loyal customer base, under the aegis of Sandeep, Shree is planning to invest in upgrading its technological advancements as well.