Natural/Organic is the new trend, backed by the fact that beauty is more than just skin deep; beauty products under the natural spell steals the current world of cosmetic glamour. The faddist natural, holistic and organic buzzwords have ushered companies into adopting more natural ways of producing cosmetic products. Crowning them all is the 2017-founded, Gurgaon-based Mirah Belle Naturals (with 70 percent products certified as organic) that harnesses the power of nature to create products that are safe, beneficial and affordable to cleanse, soothe, heal, and protect one's skin.

Mirah Belle is spearheaded by the cheerful & spirited Shivani Kapur(Founder), who is an engineer, and belongs to the Promoter Family - Rico Auto Industries. “Mirah Belle was conceptulised with the core belief of making safe products affordable to the masses. Be good to your skin, it’s the largest organ of the body. Be good to your pocket, don’t spend more than what it’s actually worth,” says Shivani.

Where Skin is Pampered & Beauty is Refined
Utilizing only certified organic products, the company acts on the belief that products are only as good as its ingredients and therefore blends in the rich quality-filled herbs and extracts to make a perfect solution for your exquisite beauty care routine. Blending in exotic oils from the West with rich Ayurvedic herbs from the East, Mirah Belle produces a range of personal care products with vegan ingredients not tested on animals. These products are free of sulfates, paraben mineral oils and other carcinogenic chemicals that are overshadowed by the use of pure natural goat milk, coconut milk, chamomile, evening primrose, avocado, rose hip, sandalwood and many more in the form of herbs and extracts.

"Utilizing only certified organic products, Mirah Belle acts on the belief that products are only as good as its ingredients and therefore blends in the rich quality-filled herbs and extracts"

Since, our skin acts more like an absorbent rather than a barrier, it is crucial to understand and use products that guarantee perfect results. Mirah Belle introduces its exclusive collection of Skin & Hair Care (Face Creams, Face Oils, Face Serum & Shampoos, Oils, Conditioners & Sprays), Bath & Body care (Handmade Soaps, Face, Hand & Body Washes), Men’s Range (Beard Oil & After Shave Balm), Baby Range (Baby Balm & Baby Massage oil) and Pet Range (Pet Shampoo & Dog Paw Balm) products. These products range from Rs.10

onwards to Rs.500, and a special budget section (Area 99) is specifically created for the lower-middle class with products under Rs.100. These products are tested by the company’s in-house R&D team who check the quality of products during and post production to produce a package of solutions for treating personal care issues.

Addressing problems that occur right from withering of skin, inflammations or acne, excessive hairfall, premature graying and dandruff due to stress or sustained usage of chemical-based products, Mirah Belle offers healthy alternatives according to the skin type and preferences of its audiences. Furthermore, prescribed kits are provided containing oil, spray & shampoo to help overcome these problems.

Mirah Belle's Future of Beauty Care
With its current flourishing business and ISO Certification, and ITC Labs Organic /Natural/Sulfate Paraben Free Certification, the company plans to launch several new products like Healing Salves, Organic Hair Colors, and body gels in the coming future. Its current presence in the market stalls the pages of major e-Commerce websites like Amazon, Nykaa, Flipkart, Snapdeal, eBay, Shopclues, and many other promising websites, along with its own portal. While having recently initiated an offline distribution channel, and actively looking to partner with stock-holders and distributors all over India, Mirah Belle also looks at exploring hotels, salons, spas, and hospitals as part of its expansion plans.