Siliconindia Magazine

Whiskers: The Ultimate House of Style & Finesse for Men

The men's styling and grooming industry, which has been neglected for the longest time, is prospering as the millennial spending is steadily ramping up. Men are becoming increasingly image conscious, as they realize that being well-groomed and maintaining a sharp look significantly enhances the likability and trust factor in their personal as well as professional lives. No wonder, the men's grooming and personal care market is dominating the Indian personal care market for the past few years. In fact, the grooming products that appeal to millennial male consumers are experiencing a relatively promising growth trajectory, even though the effects of pandemic are expected to weaken the bloom of global hair care industry from 4.5 percent CAGR to 4.3 percent for the next seven years.