`Care' is the term most used in the recent times since COVID entered our lives. People are spending huge amount of monies to safeguard themselves from the deadly virus. Even spending on personal care has seen tremendous rise in the recent times. That is why the personal care segment revenue is expected to grow at a CAGR of 13.7 percent and reach $7,093 million by 2024. Though the personal care category only makes up to six percent of global e-Commerce sales, but the segment is witnessing huge sales that grew by over 13 percent in Europe & Asia in 2019.

A major role in this growth is contributed by the home-grown brands who have brought a fresh breadth of air into the category that is winning the hearts of the consumers. What adds to the market growth is the growing youth population of India along with their ability to spend on personal care. On the other hand, the apprising of the male who understood that there is a need of products catering to their gender is also equally important and hence the men grooming and personal care market too picked up pace in the past few years. That is why the Ministry of Economy and Industry predicts that the Indian beauty and personal care industry was worth $8 billion in 2019.

If you are wishing to opt a brand for your personal care, our current edition of siliconindia Lifestyle Magazine's `10 Most Promising Personal Care Brands ­ 2020' will help you with your search. Our team of Editorial Board along with the industry experts have shortlisted and finalized the names. We bring to you their brand story, products and the uniqueness. Read to know more about them.

Do let us know your measures for staying healthy!