Headquartered in Gurgaon, Inceptra Lifestyle operates as accelerators transforming businesses by investing capital and offering a wide resource ecosystem for sustainable development in the Fashion and Apparel space.


The key trends for the upcoming season will be a lot of detailing of ruffles, tassels, and pleats. Ruffled skirts, pleated dresses, and skirts are in rage and will stay for some time. There is also a lot of craze for embroidered jackets, mostly in floral motifs, both for men and women with particular emphasis on stylised sleeves for women. Floral motifs will be seen a lot in the coming season both in print and embroidery. Checks are back this season with a twist of floral elements attached to it. For colors, monochromes and pastel stories will take center stage for women and a lot of indigo will be seen for menswear. Vibrant pop colors will be seen in hints for both men and women. Lately, fashion has been quite experimental with prints getting more & more digital and futuristic. There is a craving for contrasts in prints that will see a lot of mix of flora & fauna prints with futuristic patterns and contemporary slogans. Being in a global society, we can’t miss seeing gender neutrality in both colors and silhouettes with bright pastels or wide variety.

Sustainability
As the call for sustainability increases by the minute, there will be a surge in organic and recycled materials. For our brands, we focus on the industry’s best practices resulting in sustainable procurement and sourcing operations. We also run a foundation and conduct our business in a socially responsible and ethical manner, embracing creativity and diversity. We support universal human rights, protect the environment and help the communities we work with to

prosper. In working with local NGOs, our goals through the foundation are to:
•Develop training and income generation projects in partnership with local NGOs and Co-operatives.
•Improve access to education.
•Improve access to sustainable raw materials and educate producers on environmentally friendly production processes.

Being in a global society, we can’t miss seeing gender neutrality in both colors and silhouettes with bright pastels or wide variety

Market Scenario & Spending
Recently, demonetization caused a decrease in sales. Additionally, rising real estate and operational costs have made it difficult for brands to ride the traditional business cycle. Factors affecting growth at present revolve around reduced customer spending and increasing rentals for brick & mortar.


Online Vs.Offline Sales
With increasing acceptance of online platforms, our focus towards both online & offline channels remains strong. Since, the majority of our business is generated through offline points; strategically, we find investing in offline-based marketing to generate better returns than online channels. Additionally, the Cost of Customer Acquisition along with discounting has significantly increased in the last two years has reduced the margins that brands were able to generate earlier.

Technology
For the past two years, we have heavily invested in making the organization systems seamlessly connected with each other. Our approach towards retail has been completely Omnichannel since day one, which helps us make the supply chain process much advanced. This coupled with a strong CRM and ERP systems helps us keep our customers always informed of the latest trends and offers available for our brands. We also rely on strong analytics to help us plan our inventories better, while making sure sales performance is in check up to even SKU level. This is achieved through a combination of ERP solutions and Business Intelligence tools.