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WinMagic Toys: Bringing Smiles to Kids’ Faces with Iconic Toy Brands & Character Merchandise

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Mukesh Jagwani,  CEO & MDDespite having one of the largest populations of kids under 15 years of age, India has the lowest consumption of branded toys globally. A risk averse market in many ways, most Indian toy distributors focus on traditional categories like dolls, vehicles and guns, most of which are unbranded Chinese toys that do not comply to any channel, quality or safety norms and hence are available at a much cheaper price.

But gradually & prudently, influenced by social media & global pop culture, the Indian consumer heavily is undergoing a paradigm shift and becoming more‘value sensitive’ rather than ‘price sensitive’. Appropriately the demand for international brands is on the rise and the internationally licensed toy market is exponentially growing.

An Industry Disruptor in Many Ways
Catering to this exquisite taste of contemporary Indians is WinMagic Toys, a kids toys marketing & distribution company with presence across all the major toy retail chains like Hamleys, Toys “R” Us, Crossword and Lulu, along with 3000 Mom & Pop stores, over 20,000 outlets for mass products, and e-Commerce platforms such as Amazon, Flipkart, and FirstCry. Known for freshness and new ways to play at retail, the firm is constantly creating & spreading happiness, pride and oneness amongst kids and families through its services. An industry disruptor, the company has even introduced toy
categories that were previously unknown in India. Selling over Rs.100 crore worth of toys from retail, WinMagic Toys is currently a leading third-party distributor in India.

WinMagic Toys leverages an Omni channel network with dedicated nationwide sales & marketing teams for launching unique marketable concepts and backs them up with 360-degree marketing efforts


A marketing-oriented company, WinMagic Toys leverages an Omni channel network with dedicated nationwide sales & marketing teams for launching unique marketable concepts and backs them up with 360-degree marketing efforts. In partnership with global industry trailblazers in innovation such as Spin Master, Moose Toys, and Just Play, the organization delivers only the highest quality products, which are tested & approved by American testing standard (ASTM), European testing standard (EM71) and Bureau of Indian Standards (BIS).

Excellent Products, Elastic Pricing
The firm’s extensive portfolio includes brands & products like the number one pre-school licensed toy property at retail Paw Patrol by Spin Master, PJ Masks and Peppa Pig Toys based on boys’ & girls’ favorite superhero characters from Marvel and Disney, and the world’s leading collectible toy brands like Hatchimals, Shopkins, Treasure X and Hairdorables. Designed true to the content, these toys literally bring animation to life in a physical form! Following a consumer centric pricing model, WinMagic Toys practices price flexibility, which in-turn ensures right pricing to the consumer.

Constantly innovating & upgrading its portfolio, the company is soon to add world class toys like Batman & DC action figures, Bakugan, Monster Jam vehicles and its own unique private labels in categories like Games & Puzzles, Sports Good, and Impulse Play. Staying updated with latest trends in play through visits to international toy fairs at Hong Kong, Los Angeles, London and Nuremberg, study of global ‘syndicate’ reports like NPD, and regular feedbacks from retailers, this top-3 ranked vendor with retailers like Hamleys & Toys “R” Us, and WinMagic has always been ahead of the curve. Having already crossed Rs.60 crore in revenue in 2019, the company is sure to cross Rs.100 crore by March 2020. Marching forward, WinMagic Toys aims to go for listing, besides generating a turnover of over Rs.500 crore in the next five years.