In India's evolving urban landscape, a revolutionary approach to housing is gaining momentum: purpose-built constructions designed specifically for coliving and student housing. By optimizing real estate efficiency and return on investment, and integrating bespoke design and services, developers are pioneering a new era in urban living. In this landscape, Curated Living Solutions leads the way as a premier real estate owner, operator, and brand promoter specializing in alternative asset classes. Curated Living Solutions is a group company of Divyasree Developers, which is today amongst the leading real estate developers with footprint across major markets in South India. Over 30 million sq. ft. of commercial and mixed use development forms part of the Divyasree development portfolio. The firm’s comprehensive approach impacts the industry and customers throughout the value chain, driven by exceptional service and enabled by cutting-edge technology.

“Before founding Curated Living Solutions, my experience managing student housing across India, Malaysia, and Dubai with the Manipal Group highlighted the critical issue of rising student stress levels. This insight led us to pioneer innovative solutions beyond academics, focusing on improving student well-being outside the classroom. After successfully establishing this initiative, I co-founded Curated Living Solutions with Bhaskar Raju”, speaks Jai Challa, CEO.

Transforming Urban Living
Curated Living Solutions is dedicated to redefining urban living through meticulously designed properties across eight key cities in India. From the bustling NCR region in the north to vibrant cities like Pune and Mumbai in the west, and extending to dynamic hubs like Bangalore, Hyderabad, Chennai, and Vishakhapatnam in the south, each location offers a blend of purpose-built student housing and co-living spaces. “Our flagship brand, Ivy League House, leads in premium student accommodations with a focus on compliance, safety, and fostering a campus-like environment for holistic student development. Our coliving options, Local and Local Square, cater to diverse preferences, with Local Square as the premium choice based on thorough market research and customer insights. Committed to quality and customer-centric design, our properties prioritize essentials like premium mattresses and dedicated workspaces, ensuring comfort and functionality for modern lifestyles”, says Jai Challa.

The firm ensures essential comforts in urban living across eight cities in India, originally considering ‘Basics’ as its brand name to fill a critical market gap with fundamental living standards. Named ‘Local’ to foster belonging, Curated Living Solution offers purpose-built student housing and coliving spaces. The firm’s commitment includes daily cleaning, top-tier internet, and in-house F&B for safe meals, complemented by premium services like turndown service and privacy-focused room designs based on customer feedback. For admissions, B2B clients manage their associates, while B2C applicants undergo Aadhaar card verification per government norms. The firm collects local guardian and parental contacts, university IDs, and government IDs (like Aadhaar or passport) for comprehensive records. Formerly required police verification by some municipalities has shifted to Aadhaar authentication, ensuring secure admissions processes.

Driving Strategic Partnerships
Curated Living Solutions manages diverse partnerships across sectors: in Bangalore, the firm accommodates Manipal Hospitals' staff and oversee Reva University's services for 3500 students. “We support Med PG in Chennai, Bangalore, and Hyderabad, and collaborate with VNR Vignana Jyothi Institute of Engineering & Technology in Hyderabad, DY Patil, and Bajaj in Pune. We also manage on-campus hostels for AISSMS Pune and also own and operate 1000 beds on campus at NSHM Institute of Engineering and Management in West Bengal. Additionally, also developed a 500-bed student housing facility in Vishakhapatnam which we operate for Andhra Pradesh MedTech Zone, enhancing their capability in medical equipment manufacturing”, adds Jai Challa. These partnerships highlight the firm’s flexible business models, from leasing and operating to building and operating, tailored across sectors.