India’s fashion industry has become a focal point in the contemporary market scenario for its rapid increase in manufacturing sectors as well as the affordability among middle class. The Indian wedding apparels have turned out recession proof for its huge market demand as well as the luxurious wedding ceremonies for which the country is popular. Rajkumari by Richa Haware adds a thin streak to the prodigious Indian wedding brand realm with its design varieties. The brand is the brainchild of Richa Haware, an eminent fashion designer with a cross continental reputation for taking the country’s royalty inspired outfits to a global audience on an affordable luxury platform.

Drawing Inspiration From Different Cultures
Taking textile traditions and tuning them with the season’s latest trend is the craft Richa Haware has centred on for the past 5 years. Her design aesthetics revolve around creating classic ensembles for the bride, groom and bridal squad in accordance

with the wedding location, design and budget preferences. With ethnic overtones and layers of ornamentation, majority of her outfits drew inspiration from various cultures and bollywood grandeur for women looking to flaunt a modern meets vintage look. In her latest collection ‘Sitarah’, age old crafts like Zardozi and French knots has made way to silhouettes spanning lehenga, gowns and modern saris. Floral are inherently a big part of her collection. Rajkumari by Richa Haware commenced as an Indian occasion and festive wear brand has led to create designs targeting the brides and their family. After seven months of its establishment, the brand launched ‘Amrapali The Bridal Couture Collection’ which witnessed a huge acceptance. Since Indian weddings are a multi event occasion, the brand’s outfits have a strong focus on the functionality, comfort and affordability. With an emphasis on trend oriented garments with structured silhouettes, Richa Haware keeps the outfits as classic and cemented in the traditional form. “Rajkumari paints a different portrait with the adoption of trends and personalization of wedding ensembles while keeping it affordable. We entered other categories such as Kids wear and eventually into Grooms wear as well”, explains Richa Haware, the Founder.

With an emphasis on trend oriented garments with structured silhouettes, richa haware keeps the outfits as classic and cemented in the traditional form

Brides today have their own preferences over wedding outfits. Richa Haware with her team of expert bridal consultants guides them on what would accentuate their appeal, while keeping abreast with latest trends in styling. It becomes quintessential to coordinate every outfit with theme and venue to make it look social media friendly. The brand customizes the wedding outfits in such a way that each piece has a repeat value. Started in 2015, Rajkumari has scaled the ladders of success rapidly with a high year-over-year growth and focuses on delivering great customer service. Richa Haware has a rich portfolio of assisting Miss India, Miss international and Miss Diva Universe to dress up in Rajkumari ensemble. She reinforces that quality designed products in sync with the latest trends can be created in affordable budgets for the aspiring brides and families of today. The brand is soon to release its ecommerce site for the patrons outside of Mumbai and across the world. Richa Haware envisions to creating custom fit groomswear for the design conscious grooms of today.