Mysore Saree Udyog: Perfecting Sarees For Three Generations

Kamlesh Talera,Managing Partner

When we talk about ethnic, we have got to talk about Silk. Silk is the de facto in ethnic wears for an Indian woman. However, Silk too has its own de facto brand Mysore Saree Udyog. Carrying 3 generations of business in Silk wear, Mysore Saree Udyog(MSU) has contributed significantly to country’s silk economy. MSU is a family business started by Late Pukhraj S Talera in the year 1932, dealing with bulk supply and manufacturing of real gold threads or Jari or Zari. In the year 1975 Pukhraj moved the business to wholesale of silk yarn and silk fabric, introducing several new fabrics like ‘Kora Dupions’ and ‘Gold 50 Silk’. In the year 1982, MSU started its first retail store in a small scale. MSU had a clear intent to root itself deep in the traditional silk saree business in the retail sector.

Mysore Saree Udyog(MSU) has evolved and established as a landmark in the Central Commercial District of Bangalore. Customers from around the world throng to the flagship store on K Kamaraj Road every day of the year. “The confidence and comfort in the MSU brand that the global customer base has today is a testament to the most up to date, high quality and genuine products sold by MSU at fair wholesale prices and Silk Mark is an essential Key Differentiator for a Producer selling pure silk products”, says Kamlesh Talera, Managing Partner. A certification such as a Silk Mark confirms to the customers the genuineness of the product and the purity of the raw material used which provides the much needed comfort that a customer is seeking while buying an item.

Backed by a strong design team, a unique concept and great pricing, MSU established itself through its offer of Sarees, Salwar Kameez Dupattas, Kurtis, Lehengas, Ready-to-Wear Blouses, Fabrics, Home Furnishings, Accessories and many more. MSU is associated with the best weavers and artisans for products from across the country to provide the best of Indian craftsmanship under one roof.

MSU probably has one of the largest offering of Fabrics in the country. MSU has Fabrics produced from very many materials such as silk, cotton, tussar, brocade, blends and many more. Some of the most sought after styles and designs of MSU include the exclusive Kancheepurams, Banarasis, Tussars, South Silks, Printed and pure Crepes, Chiffons and Georgettes, Embroidered Sarees, Faux/Net Sarees and Cotton Handlooms. The Digital Prints by MSU has been a major draw and the designs are computer generated. MSU’s entire business is fully computerized and deploys modern inventory management techniques that minimize customer disappointment.

MSU is associated with the best weavers and artisans for products from across the country to provide authentic, genuine and the best of indian craftsmanship under one roof

The underlying theme of MSU has always been to offer the highest quality products that are stylish and trendy in terms of designs developed and perfected by the strong inhouse design team at fair wholesale prices.

In its long history, MSU has never had a single Sale event or Exhibition to liquidate its products and based on its confidence in its fair wholesale pricing, never gives discounts either offline or online. MSU offers its customers a Best Price Challenge whereby if you buy a product from our store and if you find an identical product at any other store at a lower price, MSU will match the lower price plus also give you an additional discount of 10 percent. This enables a customer to buy with confidence!

In the years to come, MSU intends to enhance its product quality even more and continue to offer newer and better quality products at fair whole¬sale prices providing its customers maximum value for their money.