Mukti Fresh: "Supplying Quality Organic Products from Farm to Fork

Debabrata Halder, FounderIn a world of ever changing food trends, it can sometimes be hard to keep track of what's new and what's popular. But with growing health issues due to the excessive use of fertilizers and pesticides in food production, the 'organic' foods sensation has only continued to increase in popularity and has become the buzzword topic for both consumers and producers. Organic food now has become a viable alternative for an increasing number of consumers worldwide, who are worried about the presence of chemical residue and the negative consequences on the environment caused by intensive production methods. Hence, a company named Mukti Fresh aims as an organization to establish a socially responsible business model which promotes cultivation of organically grown food items and other handmade products. Established in the year 2016, Mukti Fresh, a Kolkata based company, is a top player in the category of Organic Vegetable Retailers and a certified producer, seller, and exporter of quality organic food and essentials. This well known establishment acts as a one-stop destination servicing customers both local and from other parts of Kolkata. All their products are NPOP and NOP certified. With this background, Mukti stands confident to deliver 100 percent certified organic products to customers.

Serving Freshness
Mukti has a wide range of products and
services to cater to the varied requirements of their customers. Run as a social initiative, Mukti Fresh is always concerned about people's health. They deliver certified quality organic fresh vegetables, fruits,groceries, essentials such as milk, beverages, sweets and other homemade natural products to door step. Mukti follows Biodynamic methods of farming wherein crops are grown with the help of Bio mechanism. To be mentioned is that all organically grown fresh vegetables and other products are directly procured from their trained farmers and delivered at doorstep.

Our organization's goal is to create a socially responsible business model that promotes the production of ORGANIC food items and other handmade things. Says Debabrata

Bright Side of the Journey
Price, Availability, Quality and Farmer Welfare are the four main building blocks of this company. By focusing on these parameters, Mukti Fresh promotes sustainability in agriculture by maintaining harmony between the needs of farmers, customers and nature, thus supporting the entire chain of healthy farming and living. It has been quite a journey for Mukti to educate and convert farmers to grow vegetables, pulses in organic processes. For many years, Mukti has been working on such operations, and today, there are thousands of farmers registered to `Mukti' for training purposes. By collaborating with farmers through NGOs, Mukti is also trying to educate farmers to remove or reduce usage of pesticides strictly below permissible level, in turn building a robust supply chain to make such products available to all consumers at an affordable price. Over the course of its journey, this business has established a firm foothold in the industry. The belief that customer satisfaction is as important as their products and services, has helped Mukti garner a vast base of customers, which continues to grow by the day. Mukti employs individuals that are dedicated towards their respective roles who put in a lot of effort to achieve the common vision and larger goals of the company. Debabrta Halder, Founder & CEO of Mukti Fresh, a native of Sunderban after graduating from IIM and prior Engineering from Jadavpur University dedicated his full-time to work with the farmers and bring the changes in the society with organic products to protect health of consumers and farmers. In the near future, this business aims to expand its line of products and services and cater to a larger client base. Mukti additionally also looks forward to working with esteemed organizations in the organic food industry to reach new horizons in the marketspace.