INOX Leisure: The Fastest Growing Multiplex-Chain in India

  Alok Tandon,    CEO

Alok Tandon, CEO

Besides the way movie experience has undergone a revolution over the past three decades, the evolution of the multiplex is a whole different story. The space has transformed sizably. From times when the movie lovers were merely ‘audiences’ or ‘customers’, the multiplexes have transitioned them to be treated as ‘guests’ entitled for a holistic experience. Piloting this revolution in India is an urban buzzword, INOX Leisure Ltd – the fastest growing multiplex-chain in India that operates a portfolio of 583 screens with 1,37,365 seats spread across 141 multiplexes in 67 cities.

“Our mission to deliver a premium viewing experience is driven by our innovations in film technology. Along with state-of-the-art technology, our premium multiplex properties, unmatched service & ambience, and strong partnerships
with leading brands give us a competitive edge in the marketplace,” asserts Alok Tandon, CEO, INOX Leisure.

"Our mission to deliver a premium viewing experience is driven by our innovations in film technology"

Guest Centric Innovations
Entertaining since 2002, INOX has always adopted a 3600 strategy to ensure that its multiplexes constitute destinations of opulence. The example is INOX’s signature experience - INSIGNA, which takes luxury film viewing experience to a whole new level with offerings like Master Chef curated menu, Butler-on-Call service, interactive screens, touch panels in the armrest, not to mention the Italian-leather recliners to enjoy the show. This in truth is just the tip of the iceberg. INOX in the recent past has been aggressive with its innovations, bestowing the country its first MX4D® EFX Theatre at Mumbai. INOX were recently awarded the LEED v4 Gold Certification from USGBS for its Nariman Point property in Mumbai. The company is credited for bringing Mumbai cinema’s first LED screen from Samsung ONYX.

It’s interesting the way INOX’s internal design team collaborates with the leading technology companies and architectural &
design firms to churn out guest-centric experience offerings, which are ahead of the curve in all aspects, be it architecturally, aesthetically or functionally. From interactive screens for faster ticketing at box office to food counters for faster food ordering, online booking and Laserplexes – the latest projection technology, the company continues to manifest this (customer-centric) approach.

“We focus on being the most preferred cinema chain in the country. Besides offering an upgraded experience on the regular formats, we have even created KIDDLES for our young patrons where they can not only enjoy the movie, but also have an overall amusing experience amidst a carefully engendered ambience,” adjoins Alok.

No Break for Growth
After having created a spectacular record in FY 18-19, by adding 85 screens, INOX continues to focus keenly on rapid screen addition. It adopts a strategy of organic expansion, with a clear line of sight for the next 800 screens. “The other critical strategy is to maintain our relentless focus on the guest experience. Regardless of geography, we are aiming to make all formats aspirational to their respective target audience,” concludes Alok