Indorama India: State-Of-The-Art Manufacturing Facility To Provide Primary Fertilizers, Specialty Plant Nutrients & Organic Fertilizers Through Paras

Ashvini Hiran,CEO & Managing Director

Ashvini Hiran

CEO & Managing Director

Selling the right product to the right customer needs expertise and knowledge along with dedication to serve the best. More importantly, taking up the right initiative for the welfare of society is something much needed in today's world. Indorama being one such expertise offers a wide array of products such as primary fertilizers, specialty plant nutrients, and organic fertilizers through its mother brand, PARAS. It has translated into a multi solution provider of crop nutrients and services to more than 15 million farmers. "Our primary strength is Paras. Paras is more like a friend to the farmers offering peace of mind as indicated by some farmers, as it maintains the brand loyalty and trust," says Ashvini Hiran, the CEO and Managing Director, Indorama India.

The company has one state-of-the-art manufacturing facility in Haldia with two Di-Ammonium Phosphate (DAP)/Complex Fertilizers (NPK) plants, two sulfuric acid plants, and one Single Super Phosphate (SSP) plant with ISO 9001:2015, ISO 14001:2015 and BSOHSAS 18001:2007 certifications. It has been recognized with two Environmental Protection Awards in FY 2019-20. Its purpose, mission, and values are

the key driving forces for the company's progress along with its passionate people.

The company has been keen on taking some conscious initiatives, starting from senior leadership stepping up and engaging directly with the entire team through town halls and electronic channels ensuring the exchange of perspectives. Goal setting from the bottom-up is also ensured where teams are asked to indicate their stretch targets, resulting in greater ownership. Lastly, organizational clarity has been enhanced by sharing strategies with employees. "Our team is a unique blend of youth and experienced. It's a diversified group that brings multiple viewpoints to the table also being resilient and standing strong against all challenges," Ashvini explains. Indorama's sole mantra is team empowerment by providing opportunities, exposure, and guidance to letting them tread their path.

Indorama Is Also Proud For Receiving Several Awards And Recognitions Lately In Multiple Areas

The team put customer satisfaction at the core of all its activities and maintain the brand promise. Addressing several hurdles, the company takes a proactive approach and alternative solution seeking approach to stand out and overcome every challenge. Indorama believes that India is now at an exciting inflection point. The farmers today are aware of prevailing agricultural technologies and it is easier to reach millions of them using modern technologies than ever before. "We are addressing the needs of the farmers in the agricultural bowl of this country with a range of customized products. We are complementing advanced technology and farm management practices to make India's farming more profitable. We are promoting the cause of sustainable agriculture and launching new products that are supported by credible chemistries,"Ashvini adds.

Indorama is also proud for receiving several awards and recognitions lately in multiple areas. Some of these are the BSC 5 star and Sword of Honor Award from British Safety Council, Brand Excellence in Fertilizer Industry - 2021, Environment Protection Award from FAI, Customer-Centric Excellence Award 2021, and the `Dream Company to Work For' award at the prestigious `Asian Leadership Award 2021'. The company keeps innovating new POS material keeping its customers aware and engaged. Its latest innovative service of digital farmer training program via Google Meet during lockdown months to stay connected with the community stands as an industry trendsetter. "We always believe in being agile and adaptive to the latest trends. We have successfully launched two new products Paras 16:20:0:13 and Paras 14:28 to support the needs of the farmers," Ashvini concludes.