Cotton is often synonymous with comfort and durability. Hence most mothers prefer this fabric for their baby’s clothing. However, with significant rise in health problems related to the toxicity in clothing (petrochemicals, heavy metals, soil retardants, ammonia, and others. used at each stage in the production of conventional cotton), parents are gravitating towards organic baby clothing to negate the exposure to toxicity that are absorbed by the baby’s delicate and sensitive skin. The brands catering to this niche segment can solidify its position only with credibility that comes with quality. Hugabug, an ethical and sustainable fashion brand for babies, is leading the way to a new era of non-toxic and healthier environment.

The company produces 100 percent organic cotton (certified by The Global Organic Textile Standard (GOTS) and Fair trade)garments for new-born to toddlers (ages 0 to 4). Whether Tops, Tees, Shorts, Trousers, Jackets, Hoodies, Dress, Shorts, Skirts, Ramper or Babysuite, Hugabug’s offerings are stylish featuring vibrant colors and adorable designs. Uncompromising on the quality and safety standards, the apparels are

produced in top-tier factories and exclusively handcrafted by people with keen attention to detail. “By using superior organic long-staple cotton produced with non-GMO (genetically modified) seeds, our garments are extra soft and free from harmful pesticides or chemical defoliants. We maintain high-standard quality check and our facilities are regularly audited by organizations like GOTS and ISO to ensure continued certification. Fashionable clothing with comfort and quality is what we vouch for,” affirms George Behanan, CEO, Hugabug. The company also works with multiple international brands to produce OEM products.

Adhering to its principles in creating a better environment and encouraging bio-diversity, Hugabug strives to makes its mark as an honest brand by manufacturing quality products using bio-degradable, renewable organic cotton in the coming years

With warehouses in Mumbai and Kochi, and a storing facility in Qatar, Hugabug is capable of serving clients globally. Topping this seamless experience is an unconditional return policy. “We have made no compromise in quality and this confidence gives us the strength in offering our unconditional guarantee that if for any reason you are not happy with

our product, simply return them for a full refund without any questions asked,” says George.

Being Ethically True
The company’s foundation is its virtuousness, which is showcased in its work culture as well. Strictly against child labor, it ensures fair compensation and a safe environment to its employees. Being conscientious to the society and overall environment, it also supports the farmers that facilitate the production of organic cotton and is affiliated with CRY foundation, an NGO which supports child rights and under-privileged children. These liaisons help the company to alleviate its overall marketing expenditure and reach potential customers. “Organic production and manufacturing comes with an added cost. At Hugabug, we try to balance the same with our marketing expenditure. Instead of spending in conventional advertisements like other brands toreach mass audience, we rely on reference for business and try to retain our existing clients to reach our potential customers through our multiple NGO partners,” reveals George.

The company is set to broaden its merchandise assortment with organic diapers and footwear soon. Founded in 2014, Hugabug has a current annual turn-over of Rs.110 million and expects to raise its bar to Rs.300 million by the end of 2020. Adhering to its principles in creating a better environment and encouraging bio-diversity, Hugabug strives to makes its mark as an honest brand by manufacturing quality products using bio-degradable, renewable organic cotton in the coming years.