Separator Comprehensive Online e-Commerce Portal Exhibiting Toys for All Occasions

Shubham Agarwal & Mohit Chopra,Co-Founders More than just playthings, contemporary parents perceive toys as an investment. With the increase in demand for skill development toys for children, industry leaders have been constantly coming-up with innovative & hi-tech toys that are not only fun, but educational as well. The escalation of Indian toy market from $1.3 billion in 2017 to $2.9 billion during 2018-2023 at a CAGR of 13.9 percent is an upshot of this surging popularity and appetite for high quality, productive and compliance adhering toys.

Ideated in 2018 by Shubham Agarwal and Mohit Chopra (Co-Founders), is a first-of-its-kind online only e-Commerce toy e-tailer in India. Focused solely on toys, games and collectibles, this dynamic duo is working towards making their firm synonymous with ‘highest quality toy e-tailers’. Being huge comic fans themselves and having spent their childhood playing with toys, both of them have deep insights into the industry. This deep understanding of the essentials & aspirations that individuals have from their toys has significantly helped them in crafting a world-class product portfolio in the form of a website.

Rich & Vivid Website for Seamless Shopping Experience

Integrated with all necessary & extravagant features, showcases rich
contents akin to photos, videos, blog posts and articles written by its very own content writing team. The ‘How to Play’ videos section is a major highlight of this toy-centric e-Commerce portal enabling customers to understand the playing methodology of some complicated, but very interesting games such as Catan and Splendor. Regular blog posts on FunLab, the in-house learning section, keep the enthusiasts updated with the latest product launches, features and trends. Moreover, through tie-ups with all major payment gateways & logistics courier aggregators, ensures timely delivery to the majority of Indian postal codes. PayPal, for instance, is providing a 50 percent discount (subject to terms and conditions) for people making a purchase from the website, which is attracting a lot of customers.

Integrated with all necessary & extravagant features, showcases rich contents akin to photos, videos, blog posts and articles written by its very own content writing team

Featuring a plethora of the biggest global brands such as Funskool, Mattel, Barbie, Fisher Price, Takara Tomy, Funko, Hot Wheels, Nerf, Monopoly, Baby Alive, Thomas and Friends, Giggles, and Mega Bloks, has over 3000 products on display. The company caters to audience ranging from babies, toddlers, kids, and tweens, to teens and adults. As such, it exhibits toys including dolls, play-sets & accessories, guns & bullets, cars & track sets, blocks, and beyblades, board games such as Monopoly, Catan, Game of Life, and Ticket to Ride, as well as collectibles like bobble heads, action figures, masks & banners from Marvel, Disney & popular TV series like Game of Thrones.

Constantly in Rendezvous with Latest Happenings
Participating in a lot of comic cons, toy & games related exhibitions, festivals & events, stays updated with the latest there is to know in the industry. “Meeting industry peers & having benevolent interaction sessions not only help in identifying loopholes, but also aid in program promotion,” avers Shubham & Mohit.

Keeping pace with technology, the company is soon to introduce the ‘Toy Registry’ feature & ‘Subscription Model’ schemes to enhance the gifting experience of its customers. Moving ahead, it is to partner with several new brands and bring Hot Wheels’ exclusives to India. With just one & half years in operation, the company is hopeful of taking the total count of its products to above 5000 and enriching its website with more features & content.