Indian weddings, jamborees and festivities of today have unfurled revolutionary leaps in trends of attire and accouter. Indo-Western fusion has picked-up the top spot of every wishlist where designers coalesce the cultures of two contrasting societies on a single garment. This trend has pushed buyers to stock-up their wardrobes with sophisticated aesthetic Indo-Western styles that don’t come with exorbitant price tags, yet serve the fad of being comfortable yet modish. Having graduated from Mumbai’s INIFD, Pooja Singh, a thriving fashion designer launched her own company Pooja Singh Design Studio(PSDS) in 2012 to cater to this very demand. Having amassed the right grip over fashion trends, yet holding-on to the conventional look of styling the Indian heritage, Pooja and her proficient decuplet designers transcend styling multifarious garments for women, men and children.

Following her unique fashion–fusion and pocket-friendly signature styles, Pooja fabricates every piece prioritizing customer needs, body-shape, tone and most importantly the occasion, based on

which the dress is exclusively curetted to perfection. Every product is designed with light-weight fabrics to suit comfort, brightened with exotic vibrant and quirky prints. Progressing through a comprehensive procedure, customer demands are sketched over prototypes(swatches) that are structured and collaborated with ingenious surface techniques based on the minimalistic approach to create classy elegant wearable. Thoughtfully customizing each creation with extravagant silhouette sketches, color choices and fabric options, Pooja necessitates trials (muslin fits and draping) to achieve perfectly custom-fit attire.

Thoughtfully customizing each creation with extravagant silhouette sketches, color choices and fabric options, Pooja necessitates trials (muslin fits and draping) to achieve perfectly custom-fit attire

Indo-Western Fashion-Fusion Inspired by Nature
Offering Bridal, Indian, Western and especially Indo Western attires, the company specializes in offering exclusive wedding trousseau with charming sheen styles for bridesmaids, children and more. PSDS also produces ritzy designer saris, heavily embellished dresses, casual wear and indigenous kurti sets as part of their wider collection of blended contemporary styles and vintage charm. Right form sheer elegance

to bold voguish impressions, the company ensembles exquisite patterns, shades and cuts to mend the true meaning of every occasion delved into flawless pieces of art threaded on customer demands.

With a unique bond she holds with her customers, Pooja puts her heart and soul into melding every product addressing her clients as her second family. Besides keeping-up with the fashion shifts of the present day, PSDS also plays with intricate Indian textiles, prints and handicrafts that are compounded from organic material to amplify the significance of natural embellishments amalgamated within traditional and contemporary garments.

Experiences Design Future Orientation
Treading over a six-year journey in the fashion industry, Pooja carries along vivid experiences that have enabled her to accumulate the wealth of knowledge on the diverse tastes that exist in the fashion market. Acknowledging that hard work, determination and efforts are essential for success, PSDS’ designs are found all over the city of Mumbai, Navi Mumbai with plans outlined to open branches all over India and with an ultimate target of making a global presence. Having received the prestigious Indus International Award, 2018 as an Outstanding Aspiring Celebrity Fashion Designer of the Year, PSDS is all geared-up to participate in the upcoming India Run Way Week 2018 Delhi, and Asian Designer Week 2018.