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Kolo, a home construction marketplace raises USD 550k Led by Better Capital

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Kolo, a home construction marketplace has raised $550,000 in a pre-seed funding round led by Better Capital. VC Singularity Ventures, Ex-GoPay CEO Aldi Haryopratomo, Shopup CEO Sujayath, Ex-Babajos founder Vir Kashyap, Jiva.ag CPO Aakash and GSF founder Rajesh Sawhney also participated in the funding round.

The company will utilise the funds for building the initial team, product development and establishing a dominant position in the first few markets in India.

“We found that decision-making in home construction is inherently a ‘social’ activity. The homeowners go through huge volumes of content and interact with their family, relatives, and service professionals to make decisions about their ‘dream home.’ So we are taking a social-first approach to support the entire home construction journey through Kolo,” said Jery Althaf, Co-Founder of Kolo.

Kolo was founded by Jery Althaf, Pranav Garg, Aayush Sharda and Vivek Mittal in Bengaluru and provides a social-first digital platform for homeowners to construct their homes.

Kolo plans to smooth the unorganised construction ecosystem. Kolo also provides a host of digital tools to construction service providers and brands.
“We strongly believe in enabling the existing ecosystem of service providers, brands and material providers,” said Pranav Garg, co-founder of Kolo.

“We got our inspiration when we saw large active Facebook communities formed around home. We are blown away by the hunger we saw there. We also had first-hand intense experiences during construction as both Pranav’s and my families recently constructed new homes,” Jery added.

Kolo’s aims to provide a one-stop destination to help homeowners so that they can build their dream home without the hustle.

“Home is a $200 billion-plus untapped market that suffers from an opaque ecosystem and a broken consumer experience. Kolo’s team, with their experience in building robust digital products at scale, has created a social-first format to lead with consumer experience in re-imagining the construction marketplace in India from the ground up. We are excited to partner with the Kolo team as they unlock this vision,” said Vaibhav Domkundwar of Better Capital, an early backer of social innovators like Kutumb, Turnip and others.