One Digital Entertainment to Launch India’s First Ever Digital Food Reality Show
Powered by India Gate Brown Rice Weight watchers special and Livpure as associate sponsor, the series aims to reach out maximum number of food aficionados and has called out participants to send in their entries immediately. After receiving entries, 16 contestants will be selected to fight for India’s best digital chef’s spot. The champion, however, will be selected post a tough and entertaining competition involving creation of perfect melange of healthiness with flavours, taste and exotic lip-smacking delicacies.
Elucidating on IDC’s conceptualization, Gurpreet Singh, COO & Co-Founder, One Digital Entertainment asserts, “The Internet has become the cornerstone for every contemporary need - in food, music, lifestyle, fashion, technology, and automobile. With one touch, the world turns digital searching for and consuming a wide array of content in multiple formats.
I am very excited to a part of this show that One Digital Entertainment has conceived. Health and nutrition as a subject is very close to my heart which is why I am exuberant to be able to judge some healthy recipes coming our way and of course find India’s digital chef.
Making Online Savory & Scrumptious
All-cuisine Pro and an expert judge, Chef Sanjeev Kapoor adds, “It’s great to have teamed up with One Digital Entertainment for the hunt of India's Digital Chef. We are looking for hidden, talented, creative and the next big Chef of India. The digital platform is democratic and no better way to give the true chefs a real chance”. Further, Chef Amrita Raichand who will kingpin nutrition elucidates, “I am very excited to a part of this show that One Digital Entertainment has conceived. Health and nutrition as a subject is very close to my heart which is why I am exuberant to be able to judge some healthy recipes coming our way and of course find India’s digital chef”.
Being a guest judge on Master Chef Australia, Chef Saransh Goila will certainly open gates for young talent. He avers, “I am excited to be a part of India's Digital Chef because I started my journey through maha challenge seven years back and seven years later, I have an opportunity to find young people who are active digitally and whom digital India would want to see. One Digital Entertainment has conceptualized a fantastic show to find the best digital chef and it’s quite an honor to be a part of this journey”.
Propelling a Healthy Future
Since ‘Three Stars of Health’ – India Gate Brown Rice Weight Watchers Special, India Gate Brown Basmati Rice Brain Booster and India Gate Quinoa targets evolved and informed consumers who have good understanding of their nutrition needs and are looking for ways to make these as a part of their daily diet, Ayush Gupta, Marketing Head, KRBL is actively looking forward for a fruitful association. He affirms, “We are proud to be associated with India's Digital Chef, a show which is looking for the next big chef through the digital platform which is evolved, health conscious and creative at the same time. IDC by One Digital is a wonderful effort in disseminating this message beautifully and we are sure it would create lots of buzz around this niche but important lifestyle space”.
“For an organization that strives to make every Indian healthy and ensure purity in their lives, we at Livpure want to reach a wider audience through this show. This is our first salvo in that direction and we are sure the show will do very well,” states Sushil Matey, Director of Marketing, Livepure.
A leading digital video and content network, One Digital Entertainment specializes in content across Entertainment, Music, Food, Comedy, Fashion and Lifestyle. The network has successfully delivered India’s one-of-its-kind format shows like Hitched, Spice Traveler with Chef Saransh Goila, India’s Digital Superstar, Life Sahi Hai, Hip Hop Highway and many others.