Like a swoosh of a magic wand, the beauty industry has been transforming the lives of people ever since its inception. And over the years of existence, innovation, innovation and futuristic reflect has always been a part of this Billion Dollar growing industry. From innovative technology in curlers, straighteners and hair dryers to quality formulation of hair masks, creams and more – the industry is on a bandwagon of evolution with new trends flashing every season.

From introducing new line of Ayurvedic Products, Advanced curlers and beard trimmers to all-natural hair oils and serums – Beauty industry is crafting new trends and experiences!

From the hay days
India has always been an epitome of the beauty industry with Kajal, Vermillion, etc. as the cult essential of the country. If we go back into the pages of history, the brightest of Maharajas, Rulers, and even the early civilization people used to address to their grooming needs through Ayurvedic and methodological tools. Indeed India didn’t have an iconic brand to stand out with its beauty products or grooming essentials.

Over the years, the rise in the beauty standards, the need to look flawless and exceptional innovations in technology has led to the development of advanced tools that serve people for their beauty and grooming needs. From heating irons to smart engineered hairbrushes and more – today the beauty industry has evolved in technology and quality – redefining experiences. Brands like Ikonic, ProArte, Lakme, etc. are prominent names adding a touch of innovation to the Indian beauty industry.

Natural it is!
Not long ago, the beauty industry was dominated by highly-chemicalised products and low-quality grooming tools which ultimately was a taxing experience for people at large. While the products only led to pancaked outlook with harsh effects on the skin, the tools too were tough to use and harsh for hair and skin. Over the

last few years, the beauty industry has embraced nature’s goodness and introduced a plethora of products under several labels that contain fruit and herb extracts, natural formulations and Ayurvedic concoctions. Restoring the goodness of skin and hair through nature’s resources, the beauty industry is evolving.

Technology is the new experience!
When it comes to styling hair, cleaning skin or just experiencing a quality massage, the beauty tools have dominated the industry. With technology as the benchmark, the beauty industry is introducing new experiences to people. Straightening hair doesn’t take an hour, but just a smart use of Ikonic Ceramic straightener for 5 minutes only. From quality airbrushes, finely crafted designs to a quality finish and exemplary results – technology has become the new experience. Of what has been seen in the last few years and the state of innovative ideas brimming world over, the beauty industry is on for a revolutionizing change with technology driving the wheel.

At the door beauty experiences
The rise in the purchasing power of people, crunch in time and the availability of the internet as a resource has enabled people to avail beauty related services at home. The salon industry has been on a steady rise since 2012 and is revolutionizing a change with its innovative service line. Current trends include getting full body grooming, massaging, styling and pampering treatments for men and women as per their time, schedule, product choices and more. Startups and leading brands, both are leading their way through the trend.

Wellness and Spa Culture
People today are more conscious of their health, skin, hair and mental wellness. The rising level of stress, busy lifestyle, needs to be groomed, etc drive people to the Spa and Wellness Culture where taking care of oneself is the priority. Addressing their emotional and mental wellness, the Wellness and Spa centers are drafting new experiences through natural products, therapies, rejuvenation experiences and more. Right from targeting people through social media for a relaxing experience to offering bundled up packages for friends and couples to spend time together – the Wellness and Spa Culture is on a rise!

E-shopping is the way!
Be it the comfort of shopping at your convenience, the lucrative discounts or the availability of a plethora of products in a single click – the e-commerce platforms have dominated the beauty industry today. Online shopping for beauty is a thing now! From finding the right shade of lipstick to order curlers, clippers, trimmers and more online – Virtual World has made its way to our comfort zone with a power-packed beauty arena. While women are allure by world-class brands, quality products, and pricing, men too have an arena of grooming essentials, perfumes, and accessories to explore.

While consumers are on a journey of self-exploration through new brands, products, and experiences to unfold, the industry is booming with innovative ideas, creations, and technologies to offer. A large part of the country is adapting to online portals and ordering their beauty essentials. Young independent brands are evolving with their creative products and experiences. It’s a war zone where brands are competing against each other to be the ideal choice that beautifies people. And Ikonic Professional is an attempt to add a spark to it!