SASSAFRAS: A One-Stop-Fashion Hub for the Maverick Indian Woman

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SASSAFRAS: A One-Stop-Fashion Hub for the Maverick Indian Woman

The complex relationship between women and clothing has always been a propeller driving the fashion industry, be it anywhere in the world. But the apparel traditions of a native Indian woman bears a thorough history, carrying along a culture of rich traditions and lifestyles, with her fashion sense mirroring her age while symbolizing her importance to identity and public self-esteem. However today with globalization setting its pace, the Indian women’s-wear market has revolutionized fashion statements and styles, setting trends that are more reflective of a global infusion amalgamating an Indian touch. Breathing in these vibes and infusing a collection of vivacious styles and vibrant silhouettes is ‘SASSAFRAS’, an online fast-fashion brand incepted in 2015 as an ambassador...